Marketers often disregard the importance of content marketing. This is where they go wrong. You have no better option than content marketing to make your leads aware of your brand. If that wasn’t the case then enormous companies like Adobe, Amazon, et al, wouldn’t have been indulging in content marketing.
The crux of content marketing is providing the customer with well-articulated, informative and active knowledge about your company, product, and services. It entails anything from blog post articles to white paper and from ebooks to guides. If you come to think of it, content marketing tantamount to writing to generate leads and sales.
